What have I done

In my general creative work, I used Adobe Creative Cloud. I make sure to use the appropriate professional tools for specific tasks I am doing. I use Photoshop for graphic design and photo editing, Illustrator for vector designs or creating elements, and InDesign for the print or layout of any publishing designs I create. This is necessary because each software subset has designated features that promote improvement in my design process.

What have I learned

I have learned that using proper professional tools is important to have a wide variety of options for tools to use. I have recently learned the importance of Illustrator and InDesign and how they should be used for their standard features instead of just using Photoshop for everything. In the future, I will apply these learnings and definitely use specific apps that have standard tools for my project.

What have I done

Before we start a new group project, my team and I always create a team charter. This document helps us assess our strengths and weaknesses, define our goals, core values, group norms, roles, metrics of success, and standards for quality. It serves as an agreement within our group and demonstrates our professionalism in our activities, holding us accountable for our assigned tasks.

What have I learned

I have learned that using proper professional tools is important to have a wide variety of options for tools to use. I have recently learned the importance of Illustrator and InDesign and how they should be used for their standard features instead of just using Photoshop for everything. In the future, I will apply these learnings and definitely use specific apps that have standard tools for my project.

What have I done

Before we start our project, we wanted to get-to-know our target audience first. The said audiences are young people, their parents, and adults who are interested in music. Our group has conducted user research to know the preferences of our target audience that can be useful for branding, such as logo, colors, content strategy, and even advertising. Under this process, we then did field research by survey and interview, and I helped by curating the well-fitted questionnaire for our target audience which who are musically inclined. To see the results, kindly click this link: User Research

What have I learned

I have learned that conducting user research is important in creating a proper and organized brand guide to understand our audience first. With this, we can create a better identity for their branding. Another lesson I’ve learned from this project is the importance of being familiar with today’s trends and how information around the world is scattered. If I put more effort into data gathering and research, I know for sure that the result will be fruitful.

What have I done

Our first task was for each member to provide 3-5 research questions that we would then answer. After deciding on the questions we have considered, we were then tasked to create a research plan and so we discussed this activity.

After that, we distributed the tasks to be done and I went for library research and competitive analysis on the question, “What are the characteristics that Fontys possesses compared to their ICT competitors”. This will help the team conduct a strength and weakness analysis of the school. To answer it, I checked out websites and articles about Fontys and known competitors. To know more about the whole research on this question, kindly click this link: Fontys Research

Along with my groupmate, we also answered 2 main questions, “Does the material resonate with the target audience?” and “What media and social media platforms will be most effective for reaching our target audience?”. We used field research to answer them. In order to get answers, we gathered the perspective of software students through the use of survey questionnaires and interviews. To view the responses and conclusion, kindly click this link: Software Students Research

What have I done

Before our interim presentation, our group has not yet fully decided on the target group for our media campaign. Since we have a wide option of national and international students our group decided to narrow down the scope of our media campaign to only Dutch students and parents.

After this, I started conducting the field research where I created and formulated the questions for the survey of the target audience. The questions that I have formulated revolve around knowing their preferences for a website, their goals in studying, and even their most used social media platform to give an idea for the needed strategy in the campaign. After formulating and validating the question, I distributed it to the target audience and we gathered results which I used in formulating the persona. To know more about the entire persona creation process kindly click this link to go to Learning Outcome 1.