What have I done

GOAL

On our first day of class, we were given a task to create our own business card. My goal is to create a business card that not only includes my information and set of proficiencies but it also complements my personality design-wise.

RESEARCH

I browsed online for what I could use as reference design and incorporated a similar aesthetic to my previous portfolio. I also researched appropriate content for business cards, to ensure it effectively represents my skills.

PROCESS

I wanted a more dainty, light, or easy in the eyes design so I used pastel colors. I also added some butterflies as the main element, as well as the simple logo from my previous portfolio. The front layout has a pink and a bit of gold touch to it. For the back design, I included my skills so the future client could easily get to know me, information, and a QR code redirecting to my portfolio.

What have I done

GOAL

For this task, I took pictures of myself to show my idea of a professional and creative portrait. In my mind, professional portrait defines simplicity and creative portrait involves maximizing resources.

RESEARCH

I began by getting some inspiration from the internet, specifically Pinterest, since I wanted to go for ideas that are easy to execute but grabs the attention of whoever sees them.

PROCESS

For professional portrait, I went for a simple look to highlight my features and style which is complimented by the lighting. For creative portrait, I was inspired by a Y2K-style shoot inspired by Vogue with all phones raised to take pictures of me while keeping a simple pose. I then placed the good pictures in Lightroom to enhance the lighting to make these pictures pop out even more. Afterward, I dragged my creative portrait to Photoshop where I typed “VOGUE Netherlands” on the upper part to make it seem like it was a magazine cover.

Logo

GOAL

Our goal is to create a new branding for Royal Concert Band 'Geldrops MuziekCorps' because they need a revamp from their previous brand identity. The branding should be appealing to young people and encourage them to join the orchestra.

RESEARCH

The first thing I did was conduct library research about the client, using benchmark creation to collect information about existing products, designs, or anything related to the logo I'm creating. Using this method, I was able to deep-dive into the origin of the band. Next, I found information on their official website (https://www.geldropsmuziekcorps.nl/).

PROCESS

With enough resources, I did traditional sketches/drawings that I personally think would reflect their branding. To choose one from the multiple logo sketches I did, I asked my peers what they prefer and they chose the French horn (an air instrument) that shapes into a letter G that simply represents the word Geldrops.

I then open Illustrator to outline our chosen sketch before adding color. The final logo showed a simple yet classy look and so I made variations which combine the symbol and wordmark itself in several ways.

Color Palette

GOAL

My goal is to search and create a color palette for the brand identity, specifically the logo, that will fit together and also attract our target audience. I learned that it is important to have bright colors for the branding since the target audience is more attracted to these types of colors.

PROCESS

I browsed through Adobe Colors to see any palette available. I chose the one extracted from Leszekglasner's which has the theme of an orchestra.

I made sure that each color has symbolism: Purple symbolizes ambition and creativity. Orange gives off happiness and friendship. Blue symbolizes imagination and freedom. Lastly, white represents how every part of the piece is important to reach perfection and achieve a satisfying end to the overall ensemble.

Typography

GOAL

My goal is to compile a selection of font styles I can use and check if it is compatible when paired with the symbol/shape of the logo I created.

PROCESS

I scrolled through the internet to find different font styles I can use. From what I have browsed on the internet, the font style for musical-related branding should show elegance and sophistication.

To test font compatibility, I checked how the font would look when paired with the symbol/shape. I made variations in forms of cursive/script, serif, sans-serif and monospaced. The final chosen font for the headline is Great Vibes and the subheadline is in Montserrat because they fit the description of elegance on the brand.

What have I done

GOAL

I made use of stylescape to recognize the visual direction of our desired branding. It helps figure out the look and feel of the overall design.

RESEARCH

I browsed the internet to learn how to create a stylescape and the proper way of doing it. The proper way involves having a compilation of images that has a clear visual direction to design. Also, I searched online for elements that accurately represent the branding and convey a clear sense of visual direction.

PROCESS

I decided to create two (2) stylescapes for two dominant colors of the palette to see how those colors communicate with the overall design. I chose elements that mostly represent orchestras, air instruments, and anything music related to showcase in the design because they are accurate to the branding.

After finishing it, I received a suggestion from my teacher saying that the stylescape is good yet it looked a bit diverse. I was told to find a specific focus on the color and so I adjusted the contrast, tint and saturation of each element to match the color palette.

What have I learned

In order to visualize our ideas, I learned that stylescape is significant when making a logo since not only will the client get the feel of our design but we could relay the message and story behind it. Stylescape is an asset to maintaining a focus on the color palette and I learned from my teacher that when creating stylescape, we must avoid those colors not included in the combination so that it wouldn't look unpleasant or distracting.

What have I done

GOAL

I made a poster for the purpose of advertising the orchestra and what it offers. This is done to grab the attention of the target audience.

RESEARCH

Before I started my process, I scrolled through the internet so I could organize a mood board that consisted of posters that served as my inspiration for the final poster look. I also used the internet to check their previous design and was able to get it and find enough information to start.

PROCESS

I made a mood board of posters aligned with what I visualize my design to become. I outlined the title using Photoshop then I created shapes using a pen tool. I also incorporated common instruments used in Geldrops MuziekCorps. As seen in my design, I included the colors from our brand guide to complement the feeling and theme behind it.

After all that, I asked my peers for their feedback on my initial layout. They suggested that I must change the typography/font style that would somehow match the brand guide, so I proceeded with modifying a few elements as well as changing the font style.

I also asked for my teacher's feedback and applied it to my second revision, specifically about condensing the text and making it less wordy. I removed some parts in the paragraph and centered specific elements and texts on the poster to catch the attention of the audience.

What have I learned

When creating this poster, I learned that in order to make a successful and attractive poster, one must have a clear vision. The design needs to be straightforward and simple, yet striking enough to engage the audience. I also learned that it is important to consider the poster's intended printing size. In my case, since the poster will be printed in A4, too much text would be too small to read. Thus, when editing, the material and size/dimension used should also be considered.

What have I done

GOAL

My goal for our media campaign is to advertise the 5 ICT profiles, such as Business, Infrastructure, Media Design, Software Engineering, and Technology through creating a poster for Fontys' Open Days. This poster allows students to explore these offerings and learn about each profile.

RESEARCH

I researched their website and observed every detail I could include in the poster. I looked for their brand and took note of the designs from their previous Open Days posters and advertisements.

PROCESS

I used their brand guide as a basis for the elements and color palette. I included arrows because they serve as a trademark of Fontys that signifies 'moving forward.' It is also indicated in the brand guide the proper way of using the logos based on its color and the information inside the poster. Also, I made sure the pictures I searched were originally from Fontys which are associated with the 5 profiles.

What have I learned

I realized that posters and publication materials are important for advertisements, and I should always follow the brand guide when creating a new design. In the poster I created, I made sure to add different design possibilities because when I check Fontys, they have a simple and clear branding that is effective because the audience is not easily distracted. I learned that when making designs, I must check the branding first to maintain the minimalist approach for clarity in conveying their information.